MAKE IT COUNT IS A SERIES OF AMATEUR SKATEBOARDING EVENTS THROUGHOUT THE WORLD DESIGNED TO SEEK OUT NEW TALENT AND PROMOTE THE ELEMENT MESSAGE OF SOCIAL AWARENESS, ENVIRONMENTAL STEWARDSHIP, AND POSITIVITY. RATHER THAN A CASH PRIZE, THE OVERALL WINNER IS AWARDED UNFORGETTABLE MEMORIES, A TASTE OF CULTURE FROM AROUND THE WORLD, AND A NEWFOUND VISION FOR A CAREER IN SKATEBOARDING…TRULY AN EXPERIENCE OF A LIFETIME.