“A company’s spirit must be made clear, otherwise it’s just a company making product for the sake of making product. At Element, the idea has always been to make product for the sake of making a difference.” - Johnny Schillereff, Founder
Since its humble beginnings, Element was created out of passion and an unwavering dedication to making a positive difference. The tree continues to grow while it respects its deepest roots and embraces the landscape of skateboarding, and the lifestyle that surrounds it. From team riders to advocates, and product to marketing, Element is all inclusive, whose mission is to lead not follow, and leave an imprint deep enough, that it continues to make the world a better place.
The grand opening of Rhodes Skatepark and Element 304 Americana in Boise, ID will go down as one of the best Element events
Thanks to everyone that came out and took part, and those that made the event happen including Boise Skateboard Association, City of Boise Parks & Rec, Albertsons Family Foundation, Prestige, Boardroom, JUMP and Rescue Mission Boise.
Check back for all the Element coverage from the X Games in Boise!